University of Sudbury logo and emblem

 

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ABOUT THE LOGO

The new University of Sudbury logo, unveiled in October 2018, features a flame, reminiscent of the University’s motto, “A flame of glowing radiance”. The element of fire is symbolic of the inner light and passion within each of us. The power of fire helps forge strength, will and determination. It is a source of creativity and individuality. It is universally sacred, and notably of great importance within Indigenous and Jesuit (Ignatian) beliefs. Like a torch or lighthouse, the central fire illuminates and guides the way. The three flames are representative of the three languages (English, French, Anishnaabemowin) and also symbolize the layers of humanity (mind, body, spirit). They are also reminiscent of the Holy Trinity (Father, Son, Holy Spirit). Flowing together as one, they also stand for unity and working together, much like professors, students and all other University members. The three sizes denote diversity. The white space between the flames is also suggestive of the letter “S” for Sudbury. Sudbury is known as N'Swakamok in Anishnabemowin, meaning “Where the three roads meet”, and this white linear space reminds us of three roads intersecting as well. The upper case serif typography indicates solidity, a strong voice and time-honoured presence. The red line signifies stability, security and strength. It is also reminiscent of the horizon and connection to the earth. The grey colour is representative of Sudbury’s mines and rocks. It is grounding, balanced, practical and timeless. Like the ancestral rocks, the University is the foundation and will continue to support and thrive.

 

OFFICIAL COLOURS

Red 1: energy, importance, prosperity, happiness, passion
Gray: strength of character, stability, security
Red 2 (deeper, richer shade of red): profundity, history and wisdom

 

 

2018 10 NEW NOUVEAU LOGO Descriptions page 002  Click here to see the descriptive presentation document 

 

 

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The University of Sudbury’s emblem is based on the Loyola coat of arms at the time when Ignatius of Loyola was a student. It represents courage, dedication, generosity, and sacrifice. Saint Ignatius of Loyola is in fact the founder of the Jesuits, who in turn founded in 1913 the Collège du Sacré-Coeur, later renamed University of Sudbury.

The shield is halved: one side for the Loyola family, the other for the saint’s Onaz ancestors. On the left, which is blue, a cauldron is suspended between two white wolves facing each other. Below them are two crossed silver swords. On the right, seven red stripes pass obliquely from left to right against a white background. Above the crest is a Knight’s helmet in profile facing left, and on its left and right sides respectively are a white and green trillium and a blue and white fleur-de-lys. At the bottom of the shield are crossed boughs of laurel and maple leaves.

The wolves and cauldron represent the Loyola name (lobo y ola) and stand for generosity and hospitality. The helmet and swords represent the chivalrous virtues of courage, courtesy, honour and dedication; the seven red stripes evoke the sacrifice of the seven Onaz brothers who gave their lives as Crusaders. The trillium and fleur-de-lys recall the University’s Franco-Ontarian origin, the laurel and maple leaves, symbolize the ideal of academic excellence in Canada.

Recognition of the Indigenous community was added to the emblem a few years ago with the Medicine Wheel and braid of sweetgrass.

The Medicine Wheel is used by Indigenous peoples for health and healing, and is considered a major symbol of peaceful interaction among all living beings on Earth. The Four Directions are symbolic of the cycles/stages of life, the seasons of the year, aspects of life (spiritual, emotional, intellectual, physical), elements of nature (fire/sun, air, water, earth), animals, and sacred/ceremonial medicines/plants. The Medicine Wheel is also a teaching tool and the University of Sudbury is a place for teaching and learning.

Sweetgrass is a ceremonial plant used for smudging, during prayer and as an offering. A purifying and cleansing herb, sweetgrass is symbolic of healing, peace, and spirituality. The braid symbolizes strength, unity and community. The three strands of the braid also represent the three languages of the university: English, French, Anishnaabemowin.

The emblem’s colour palette consists of a rich shade of red, a bold blue, as well as black, earthy green and deep yellow.

  • Red: energy, importance, prosperity, happiness, passion
  • Blue: trust, loyalty, wisdom, confidence, intelligence, knowledge, integrity
  • Green: growth, healing, harmony, fertility, wealth, nature, ecology
  • Yellow: sunshine, happiness, joy, intellect, energy
  • Black: power, elegance, formality, mystery, depth
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